Young Branson
Virgin Mobile
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To re-launch Virgin Mobile USA as a premium mobile provider, we went back to the roots of the Virgin empire: their rock ‘n roll founder Richard Branson, a billionaire who was an entrepreneur from an early age and is known for always following his own path. And to give it the Virgin spirit, we gave this one our own tongue-in-cheek, slightly fictionalized twist.

 

Year: 2012
Agency: Mother New York
ECD: Paul Malmström
Art director: Gabriel Blidö
Copywriter: Ryan Raab
Director: Traktor

 

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Childhood journal

To prove that Branson was a visionary from the start, we released “found” pages from his childhood journal. These came to life with the help of Wes Anderson’s brother Eric, the illustrator who’s created the artwork for all of Wes’s movies, including “The Royal Tennenbaums” and “Moonrise Kingdom”.

 

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