Blank canvas
Mother NY

There's an empty billboard outside the Mother NY office. They told us we could put ANYTHING there. So we did.

 

With Ryan Raab.

 

Edible body wash
Sour Patch Kids

Sour Patch Kids is America’s favorite sour candy. They came to us with a mini-brief – to come up with ideas for their Facebook cover image. We proposed that an April Fools’ Day hoax would generate more buzz. The problem was that April 1st were only four days away. We concepted, presented, and produced a video in just 72 hours.

With only a few hundred dollars in budget, our campaign for Shower Patch Kids – the world’s first (and probably last) edible body wash – generated well over 1 million impressions on Facebook.

 

With Ryan Raab.