hero_piano_01.jpg

The Piano
Vinge

As one of Sweden’s leading law firms, Vinge use legal text to accomplish real change and impact. That means it’s not merely text to them, it’s their art — an art of exactness, with its own rhythm and melody.

To demonstrate Vinge’s commitment to their craft in an unconventional way, we created an AI-powered musical installation that turns legal documents into unique music pieces, in real-time. This is how business law sounds.

 

Year: 2020
Agency: ANR BBDO
Art director: Gabriel Blidö
Copywriter: Philip Westman
Engineer: Axel Bluhme
Director: Gustav Bondeson

 
 

The Making of

 

Poster / print