The Piano
Vinge
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As one of Sweden’s leading law firms, Vinge use legal text to accomplish real change and impact. That means it’s not merely text to them, it’s their art — an art of exactness, with its own rhythm and melody.
To demonstrate Vinge’s commitment to their craft in an unconventional way, we created an AI-powered musical installation that turns legal documents into unique music pieces, in real-time. This is how business law sounds.
Year: 2020
Agency: ANR BBDO
Art director: Gabriel Blidö
Copywriter: Philip Westman
Engineer: Axel Bluhme
Director: Gustav Bondeson
The Making of
Poster / print