Mom and dad bods
ORGANIZE
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ORGANIZE is a non-profit working to save lives by increasing the number of registered organ donors in the US. They wanted older people to sign up as organ donors. The problem was that older people didn’t think their organs were good enough to be donated, so we wrote a pop anthem to let them know their bodies and organs are just fine.
Year: 2017
Agency: Mother New York
ECD: Paul Malmström
CD: Pepe Funegra
Art Director: Gabriel Blidö
Copywriter: Philip Westman
Director: Bo Mirosseni
The music video