Go-Tube
Taget
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At Target you can find pretty much anything you need. That is, if you head to any of their 1.700+ stores. We came up with a concept that brings Target to the people in a new way. The Target GoTube is a mobile capsule that carries 15 products, specially targeted for each location and event – exactly what you need, exactly when you need it. The first stop was Arizona Hot Air Balloon Festival in Phoenix. Since there was going to be three days of looking up at balloons, the GoTube sold neck pillows to help people enjoy the view in comfort. You could also pick up binoculars, a DVD of Pixar’s “UP”, a kids’ flight suit, and much more.

Year: 2012
Agency: Mother New York
CD: Piers North
Creatives: Gabriel Blidö, Susannah Sodergen, Ben Rudlin