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Karim 2.0
Comviq

As Sweden’s favorite telco provider, Comviq continuously needs to communicate their latest offers in a very straightforward yet entertaining way. We checked those boxes by turning their 74-year-old mascot Karim from a kiosk owner into an action sports hero.

 

Year: 2018—2020
Agency: ANR BBDO
CD: Andreas Lönn
Art director: Gabriel Blidö
Copywriter: Philip Westman
Director: Filip Nilsson
Still photographer: Alexander Crispin

 

Summer campaign:

 

Winter campaign: