Car envy
Ahlgrens bilar
—

Ahlgrens chewy cars have been Sweden’s most loved candy for a very long time. Pretty much everyone knows their tagline: Det finns bara ett sätt att stoppa den. I munnen. (Sorry, the pun only works in Swedish.)

To reinvigorate the brand, we introduced it into the real world and treated it as an actual car brand.

The new concept is launched with a film from the perspective of Ahlgrens competitors.

Year: 2020
Agency: ANR BBDO
CD: Andreas Lönn
Art director: Gabriel Blidö Copywriter: Philip Westman
Director: Filip Nilsson